Latest News

  • 2026 Dates Announced!

    We know 2025 sold-out early, so we have added more days for 2026!

    Friday-Sunday each of the following weekends:
    November 27-29
    December 4-6
    December 11-13
    December 18-20

  • Private Parties!

    New for 2026: We will have special private event packages available for purchase. Host a birthday party, a company holiday party, or any other special occasion! More on this coming soon.

  • Marketplace Applications

    Want to be a part of our vendor marketplace?

    Submit your application here.

  • Ford Trucks Power the Show!

    Did you see the Ford F150 Lightning and Hybrid on your train ride? These unique trucks have on board electric generators to help bring life to our incredible decorations. Thank you to Paso Ford for the support with these incredible trucks!

  • KRUSH 92.5 Interview

    Listen to one of our elves at the Santa Margarita Ranch share about this year’s Christmas at the Ranch.

    KRUSH Interview

  • KZOZ 93.3 Interview

    Jeff and Jeremy in the morning talk with one of our Christmas at the Ranch founders and what plans are in the works for this year.

    KZOZ Interview

  • KVEC 920am Interview

    Listen to Andy Morris (the amazing magician) discuss this year’s event with one of the Ranch’s elves.

    KVEC Interview

  • Thank you Coast Nite Lites

    We want to send a quick shout-out to a great group that has helped make the Ranch that much more festive this year!

    If you are looking for some great commercial grade decorations, please talk with the folks at Coast Nite Lites.
    (805) 543-6483

  • Pirate Radio 104.1 Interview

    Becky interviews one of our Christmas at the Ranch crew about this year’s event.

    Pirate Radio Interview

  • Sunny Country Interview

    Jay interviews one of the Santa Margarita Ranch crew to describe this year’s event and the great updates being made.

    Sunny Country Interview

  • Thank you Visit Atascadero!

    We are so grateful for the sponsorship with Visit Atascadero and all of their amazing hospitality partners. If you are coming from out of town, please visit them to look at many of their great accommodations.

    Visit Atascadero

  • Special Thanks!

    We couldn’t have put this amazing event together without the help of all the elves working day and night to bring the magic to life!